Content marketing is getting a lot of praise from internet marketers and from experts in SEO. This is a form of marketing that focusses on creating and sharing high-quality blog posts, articles, and videos. The general idea is that you’ll provide a way for people to discover your site but at the same time, you’ll […]
Continue Reading
When it comes to writing content for your website or blog, it often seems as though you have two options. Option one is to create content that is written for the reader first. Here, your first priority is to create something that people will enjoy and that they will be excited to read. This is […]
Continue Reading
One of the quickest ways to get stressed and burned out in life is to try and please everyone all the time. And one of the quickest ways to see your website or blog sink into obscurity is to do the same. It is impossible to please everyone and so you shouldn’t try. This is […]
Continue Reading
There are many different approaches to content marketing but one of the best ways to create content that will get shares and that will get read, is to attempt to build ‘long form’ blog posts and articles. This is any content that is longer than 1,000 words and that will usually include lots of images […]
Continue Reading
If you want to get more from your content marketing, then you need to stop thinking of your content as ‘stuff you use to fill your website’. Instead, you need to start thinking of content as though it were a product. This is a product that is just as exciting as anything you might sell […]
Continue Reading
Content marketing does not just mean writing lots of blog posts. It can mean that sure, but what is just as powerful is video content. In fact, video has a number of advantages over written content. Sure, it is less SEO-friendly and it does require a greater commitment from the viewer (they need to be […]
Continue Reading
Content marketing is all the rage right now and we’ve all heard about how blogs and businesses are investing more in this aspect of internet marketing than any other. But what does that look like in practice? What does content marketing really involve? Let’s imagine a fitness website. The site belongs to a ‘personal brand’ […]
Continue Reading
Content marketing generally tends to refer to the process of publishing content on your own website so that you create ways to people to find your brand (through Google) and so that you can build trust and authority.But content marketing is really any kind of marketing that involves content and that includes ‘guest posting’. Guest […]
Continue Reading